Microsoft faces the same embrace-or-be-destroyed alternatives from the burgeoning open-source software movement that it faced with the Internet years ago, argues David Stutz, who recently retired as Microsoft's group program manager for the Shared Source Common Language, in a copy of his retirement letter he posted on the Web last week.
Microsoft agrees with much of what Stutz says, according to a company spokes- woman, "but Microsoft believes breakthroughs will come mostly through commercial software companies, like Microsoft."
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.