I had the opportunity recently to catch up with Andrew, the person who coined the term "Enterprise 2.0" a few years back. Andrew is a professor at the Harvard Business School, and he has just completed a book on the topic. The takeaways from the talk with Andrew:
The spottiness of adoption is interesting. In some sectors -- software development -- wikis have become a commonplace platform. But elsewhere, it's very uneven.
Andrew believes that leadership is very important, and often absent where Web 2.0 technologies aren't being adopted.
Andrew believes that Twitter is being more widely adopted where the default is openness.
Great anecdote about Tivo, as an example as a better mousetrap that remained a niche tool. Many Web 2.0 tools fall into the 9X Effect, where the proponents overestimate the benefits by a factor of three, and those that haven't adopted them underestimate by a factor of three.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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