Open Enterprise 2009: Interview With Jason Rothbart, Groupswim
Jason Rothbart is one of the founders of Groupswim, a SAS enterprise collaboration solution that debuted at last year's Enterprise 2.0 as a finalist in the conference Launch Pad. I caught up with him recently, and explored his perspective on Web 2.0 tools adoption in the world of business.
Jason's title is VP of Customer Success, which I think says something important about the orientation of the company.
Jason affirms a bimodal sales model: some clients are buying really quickly, because their "heads are on fire", where in other cases acquisition is very, very slow because you need to get the CFO to sign off on any purchase.
His insights on how tools virally spread through a company or top-down in enterprise-wide deals confirm what we have seen in other conversation.
Jason points out that the there is a stake difference between clearcut returns -- like increased sales -- but other benefits are more nebulous: "But anyone who tells you that they can tell you exactly what the ROI is is either lying or doesn't know what they are talking about."
The interaction with Jason is a lot closer to the deal side of Enterprise 2.0 adoption, but that aspect of what is going on is just as revealing as the more academic and theoretical issues that seem to become foremost with practitioners.
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Infographic: The State of DevOps in 2017Is DevOps helping organizations reduce costs and time-to-market for software releases? What's getting in the way of DevOps adoption? Find out in this InformationWeek and Interop ITX infographic on the state of DevOps in 2017.
IT Strategies to Conquer the CloudChances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.