I posted last month about the prospect of new phone companies seeking to leverage the Android platform, and it looks like we won't have to wait much longer, as the Open Handset Alliance just announced 14 new members, including major vendors like Sony Ericsson and Vodafone.Each new member must contribute significantly towards the advancement of the Android platform. This can manifest itself in different ways. Per the recent press release:
New members will either deploy compatible Android devices, contribute significant code to the Android Open Source Project, or support the ecosystem through products and services that will accelerate the availability of Android-based devices. With these commitments, the Open Handset Alliancewill continue to drive greater and faster innovation for the benefit of mobile users and everyone in the industry.
Open Handset Alliance members' continued contributions to Android give everyone in the mobile ecosystem a free and complete mobile platform to build Android devices.The new members will add to the momentum of Android device availability, providing developers with an even greater opportunity to deploy compelling applications that will reach a global audience.As a result, consumers around the world benefit from asuperior mobile experience that features less expensive devices, more compelling services, rich Internet applications, and easier-to-use interfaces.
There are still a few key members missing in the line-up, including Nokia, AT&T and Verizon. Time will tell whether or not they jump on the Android bandwagon, but with the Alliance growing steadily, those that embrace Android devices are quickly strengthening the web as a platform.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.