Oracle vs. Salesforce: Social Acquisition Face-off
Oracle and Salesforce.com have established a pattern of dueling acquisitions of social business companies. Here's how that battle is shaping up.
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With the acquisition of Rypple, Salesforce gained a social management platform that helps managers and employees improve performance. Rypple takes a social and collaborative approach, allowing managers to proactively track projects and provide ongoing feedback to employees.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.