Oracle vs. Salesforce: Social Acquisition Face-off
Oracle and Salesforce.com have established a pattern of dueling acquisitions of social business companies. Here's how that battle is shaping up.
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ManyMoons adds capabilities to social productivity apps such as Gmail and Google Apps, enabling small teams to work together more effectively. The ManyMoons team went on to form the core Salesforce's product team for Do.com, which offers tools for team collaboration and personal productivity.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.