Oracle vs. Salesforce: Social Acquisition Face-off
Oracle and Salesforce.com have established a pattern of dueling acquisitions of social business companies. Here's how that battle is shaping up.
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Salesforce.com's acquisition of Buddy Media and, almost simultaneously, Oracle's acquisition of Vitrue showed the importance companies of all types are putting on social media--as well as the challenges they face in effectively implementing and managing a social media strategy on their own. Buddy Media helps brands manage their presence on social networking platforms including Facebook, Twitter, LinkedIn and Google+.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.