Oracle vs. Salesforce: Social Acquisition Face-off
Oracle and Salesforce.com have established a pattern of dueling acquisitions of social business companies. Here's how that battle is shaping up.
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In July 2011 Oracle announced its intention to acquire InQuira to boost its CRM and knowledge management capabilities. InQuira's natural language processing technology enables companies to determine the "true intent" of a customer's question or comment. This is important in many help desk and customer service applications, but it may also help companies as they move more of their customer service to social and do more proactive listening and engagement.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.