Oracle vs. Salesforce: Social Acquisition Face-off
Oracle and Salesforce.com have established a pattern of dueling acquisitions of social business companies. Here's how that battle is shaping up.
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In early 2012, Oracle bought Taleo for $1.9 million. Taleo is a human services management company that overlaps somewhat with Salesforce's Rypple (although a closer comparison would be with SuccessFactors, which got bought by SAP). Taleo gives Oracle tools that help companies manage human resources, recruit employees and set compensation.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.