Oracle vs. Salesforce: Social Acquisition Face-off
Oracle and Salesforce.com have established a pattern of dueling acquisitions of social business companies. Here's how that battle is shaping up.
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In early 2011, Salesforce announced that it was acquiring DimDim, a Web conferencing service, for about $30 million. DimDim gave Salesforce real-time collaboration capabilities, as well as the ability to share documents, record sessions, perform whiteboard tasks, and use video, voice and phone conferencing.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.