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7/20/2012
06:10 PM
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Oracle vs. Salesforce: Social Acquisition Face-off

Oracle and Salesforce.com have established a pattern of dueling acquisitions of social business companies. Here's how that battle is shaping up.
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Radian6 bolstered Salesforce in a very important area: social media monitoring and analysis. Radian technology monitors conversations across social media platforms, blogs, and forums. "With Radian6, Salesforce.com is gaining the technology and market leader in social media monitoring," said Salesforce.com CEO Marc Benioff at the time.

Further Reading

10 Big Deals Show Future of Social Apps

Oracle Buying Spree Continues with Involver

How 6 Tech Execs Set Social Example

Chatter Comes to Eloqua, Bridging Marketing and Sales

Buddy Media on Social Software Pitfalls

Oracle's Recent Software Buys Fuel Customer Experience Strategy

Sentiment Analysis: How Companies Now Listen to the Web

Sorting Out What Social Software Products Really Do

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Ronald P. Russo, Jr.
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Ronald P. Russo, Jr.,
User Rank: Apprentice
10/24/2012 | 9:04:07 AM
re: Oracle vs. Salesforce: Social Acquisition Face-off
Debra, Good job! This is a great topic, article and slideshow. To juxtapose the acquisition strategy between these two competitors was brilliant. The history between Larry Ellison and Marc Benioff is something Hollywood movies are made from. There is no doubt that this rivalry will not only continue but heat up. Please keep covering it.
losik34
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losik34,
User Rank: Apprentice
10/19/2012 | 6:01:05 PM
re: Oracle vs. Salesforce: Social Acquisition Face-off
Okey.
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