Oracle vs. Salesforce: Social Acquisition Face-off
Oracle and Salesforce.com have established a pattern of dueling acquisitions of social business companies. Here's how that battle is shaping up.
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Radian6 bolstered Salesforce in a very important area: social media monitoring and analysis. Radian technology monitors conversations across social media platforms, blogs, and forums. "With Radian6, Salesforce.com is gaining the technology and market leader in social media monitoring," said Salesforce.com CEO Marc Benioff at the time.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.