Oracle vs. Salesforce: Social Acquisition Face-off
Oracle and Salesforce.com have established a pattern of dueling acquisitions of social business companies. Here's how that battle is shaping up.
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A year after its acquisition of customer service vendor Activa Live, Salesforce bought social customer service startup Assistly for about $80 million. Assistly provided technology that helps companies gather customer conversations and organize them into prioritized, actionable lists.
The service based on Assistly is now marketed as Desk.com.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.