Oracle vs. Salesforce: Social Acquisition Face-off
Oracle and Salesforce.com have established a pattern of dueling acquisitions of social business companies. Here's how that battle is shaping up.
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Salesforce's acquisition of Model Metrics bolstered its mobile and social cloud consulting services. Of the deal, Salesforce COO George Hu said, "The addition of Model Metrics' mobile and social expertise will accelerate Salesforce.com's ability to lead the shift to the social enterprise and empower partners to develop their social enterprise practice."
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.