Hardware & Infrastructure
News
8/20/2007
08:02 PM
Connect Directly
RSS
E-Mail
50%
50%

Paramount, DreamWorks Get Behind HD DVD Format

The announcement did not include Steven Spielberg films, which will not be exclusive to either format.

Paramount Pictures and DreamWorks Animation on Monday said they would distribute their high-definition movies exclusively in HD DVD, giving the Toshiba-based format a big boost against Sony-backed Blu-ray.

The commitment includes all movies distributed by Paramount Pictures, DreamWorks Pictures, Paramount Vantage, Nickelodeon Movies, MTV Films, and DreamWorks Animation, which distributes its films exclusively through Paramount Home Entertainment. Paramount Pictures is a unit of entertainment conglomerate Viacom.

The decision followed an evaluation that "confirmed the clear benefits of HD DVD, particularly its market-ready technology and lower manufacturing costs," the companies said in a joint statement. Paramount plans to launch its first HD DVD under the exclusive program Aug. 28 with the release of the comedy Blades of Glory, which will be followed by Transformers and Shrek the Third. The three films represent more than $1.5 billion in box office ticket sales worldwide.

The announcement did not include Steven Spielberg films, which will not be exclusive to either format. One of Hollywood's most commercially successful directors, Spielberg's films include Jaws, E.T., Raiders of the Lost Ark, Jurassic Park, and Schindler's List.

While the announcement gives a boost to HD DVD, the format still lags behind Blu-ray. Movie discs in the latter format outsold HD DVD films 2-to-1 in the United States in the first half of the year, the Reuters news agency reported. According to Home Media Research, sales of Blu-ray discs from Jan. 1 to July 1 totaled 1.6 million units, compared with 795,000 HD DVD discs.

In June, video-rental company Blockbuster said it would offer movies in Blu-ray in 1,700 company-owned stores, while limiting rentals of slower-moving HD DVD movies to 250 stores.

Comment  | 
Print  | 
More Insights
IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Must Reads Oct. 21, 2014
InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and trends on InformationWeek.com
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.