Local information is becoming a higher priority online.
SENSE OF PLACE
10 best placeblogs, per Placeblogger
Santa Barbara, Calif.
ChiTown Daily News,
New Haven Independent,
New Haven, Conn.
Duke City Fix,
Count this as the first buzzword of 2007: placeblogs.
Local search will be big this year, as companies work on an area in which the Internet has never been very helpful. The Internet today is mostly location-neutral--it doesn't know or care where you live.
The latest entrant is Placeblogger, a guide to blogs focused on a neighborhood, city, or region. The site describes placeblogs as "watercoolers for local discussion, a place to find out where to eat or a reliable plumber, or talk about the news of the day. On occasion, placebloggers break news." Co-founder Lisa Williams writes a placeblog, H2Otown, for Watertown, Mass.
Other companies tackle local information on the Internet in different ways. Here are a few:
Ask.com earned a spot on blog TechCrunch's "Web 2.0 Companies I Couldn't Live Without," thanks to a tool for giving directions to multiple points and another that lets you write on a map.
Of course, Google has an offering, through Google Maps. It provides local business listings, sometimes with "more info" links that can include reviews aggregated from places like Yelp.com and Judy's Book. For gee-whiz appeal, click the "call" link next to a business, enter your phone number, and Google places a call to the business and connects you. Neat. Though how hard is it to dial?
Yelp offers local business reviews and addresses a chief liability of online reviews: Who's doing the reviewing? Yelp lets you check all reviews by that person.
ParkWhiz lets you search for parking options. Its ambition is to create a market for people to rent their driveways or garages in hot markets. It's a service that begs for a mobile option.
The Internet's always been the place to go for information on Tunisia or Mars, but the scoop on good local pizza has been sparse. Newspapers are ramping up their hyperlocal coverage, but bloggers' passion could give them an edge. This is the year to get it right.
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Infographic: The State of DevOps in 2017Is DevOps helping organizations reduce costs and time-to-market for software releases? What's getting in the way of DevOps adoption? Find out in this InformationWeek and Interop ITX infographic on the state of DevOps in 2017.
IT Strategies to Conquer the CloudChances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.