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3/15/2006
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Podcast Ready Ships myPodder Podcast Management Software

Users can install the Java-based myPodder on any MP3 device. The software runs on the media storage device, rather than the computer.

Podcast Ready on Wednesday rolled out myPodder, making the one-click subscription podcast management software available on its Web site.

Podcast listeners don't install the Java-based software on their PC, rather on any MP3 device. The software runs on the media storage device, rather than the computer. No software installs on the computer.

The MP3 player ties into Web services on PodcastReady.com when it's connected to a networked PC. "The software isn't a browser plug-in, but really a shortcut that people can use to track links," said Russell Holliman, Podcast Ready's chief executive officer and founder. "You go to our Web page, click the subscribe button. It sends the information to our Web servers, so you get all the subscribed podcasts the next time you execute the program."

With a goal to make podcasts more accessible, Podcast Ready also launched a podcast Web portal, still in beta, for searching and sharing files. Social networking features on the site allow users to select and send individual podcasts to friends with notes and comments.

The myPodder application creates a universal one-click subscription used on any podcaster's page or directory, such as Podcast Alley, PodcastPickle, PodShow, iTunes, iPodder and Yahoo! Podcast.

Holliman said Podcast Ready will add features, such as "subscribe by rank," making it easy for users to find new top content. As media becomes available and more popular, he said, listeners will not have to go back into podcastready.com to search for the content.

By 2010, 45 million people will have downloaded at least one podcast, up from 4.8 million in 2005, according to a study based on interviews with radio listeners in ten national markets.

The study, conducted by Bridge Rating LLC, a research company in Glendale, Calif., indicates that on average less than 20 percent of podcast listeners today downloaded podcasts on an MP3 player or other digital device.

In related news, a Podcast industry source said that MobiBLU will begin shipping MP3 devices with pre-installed myPodder subscription software from Podcast Ready Inc. into the United States later this month. A MobiBLU spokesman declined to confirm the agreement with Podcast Ready, but indicated there may be more news next week.

The MobiBLU brand is sold through Hyun Won America Inc., a wholly owned subsidiary of Hyun Won Inc., Seoul Korea. The MP3 players are sold through Amazon.com, Target Corp., Wal-Mart Stores Inc. and others.

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