News
News
6/27/2007
06:26 PM
Connect Directly
RSS
E-Mail
50%
50%
Repost This

Pranksters-For-Hire To Help iPhone Buyers Sneak Ahead In Line

An outfit called "Over Here, Jerks!" will release a wild animal or do some other stunt that causes lines of iPhone buyers to disperse.

Worried about long lines to buy an iPhone on Friday? A San Francisco man said he and his band of pranksters will create a diversion to distract everybody else in line and allow you to slide right up to the front.

The company -- called "Over Here, Jerks!" -- will go to Apple or AT&T stores and release a wild animal, let loose a bad smell, or do something else disgusting, shocking, or scary. The plan: Everybody in line runs away, except for the company's client, who'll be first up for service.

"You might even have time to grab a few lawn chairs, sleeping bags, and sandwiches amid the mayhem!" according to the group's Craigslist ad.

The company will work Market Street in San Francisco, charging $50 for the first three attempts and $10 for each additional attempt. "It's like a text-messaging plan," said organizer Matt Grimmer of San Francisco, who works by day as a biologist and cancer researcher.

The group includes amateur magicians, people who work at a petting zoo, and people with skills in camouflage techniques.

The iPhone event is just the launch of the company, which plans to go into business creating divisions for other events, Grimmer said.

"If you're bad at chess, if you want to get your neighbor back for something, you can hire us," he said. "We won't get involved in a crime, but we'll create a diversion to give people an opportunity to do what they need to do."

This will be the company's professional debut at causing diversions. Past attempts, done for love rather than money, included dressing a man up in a banana suit and having him fake a seizure at a high school graduation, Grimmer said.

"We wanted to cause a goof to get people distracted to mess up the order of things while it was going on," Grimmer said. "When there's a number of people walking in a group, we thought we could throw one little hitch into the ceremony and the whole thing collapses."

He added, "It wasn't as successful as we'd like it to be, but we started talking about it, and we're confident we can do better."

For one thing, the company plans to incorporate animals into its diversions, rather than people in costumes. For another, it plans to cause multiple diversions in rapid succession.

"We'll put a dirty diaper on someone's back, and get someone to yell, then get something disgusting or frightening coming from another direction. Nothing harmful. Play on people's weaknesses for about 10 seconds, that's all it takes," Grimmer said.

Comment  | 
Print  | 
More Insights
The Agile Archive
The Agile Archive
When it comes to managing data, donít look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 - 2014
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators.
Video
Slideshows
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.