Prime Response To Support For Web And E-Mail Marketing
Marketing automation vendor Prime Response Inc. next weekwill introduce an upgrade to its Prime Vantage suite that
adds support for marketing campaigns conducted via the Web
or E-mail. With the upgraded suite, called
Prime@Vantage.com, Prime Response is expanding into an area
that includes newer players to the marketing automation
market, such as Annuncio Software Inc. and Rubric Inc.
Prime@Vantage.com includes analysis capabilities to identify
areas of marketing waste, target future customers, and
tailor promotions for those customers. Its automation
function is designed to help companies increase cross-
selling opportunities and improve execution of marketing
campaigns. The upgraded suite also includes tools that will
let companies personalize their Web sites for customers
accessing them, based on those customers' registration
profiles and histories. An E-mail component in the suite
lets marketers distribute personalized messages to customers
based on similar information.
Prime@Vantage.com will be available in the fourth quarter,
with average installation costs ranging from $400,000 to $1
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Infographic: The State of DevOps in 2017Is DevOps helping organizations reduce costs and time-to-market for software releases? What's getting in the way of DevOps adoption? Find out in this InformationWeek and Interop ITX infographic on the state of DevOps in 2017.
IT Strategies to Conquer the CloudChances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.