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7/23/1999
07:19 AM
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Prime Response To Support For Web And E-Mail Marketing

Marketing automation vendor Prime Response Inc. next weekwill introduce an upgrade to its Prime Vantage suite that adds support for marketing campaigns conducted via the Web or E-mail. With the upgraded suite, called Prime@Vantage.com, Prime Response is expanding into an area that includes newer players to the marketing automation market, such as Annuncio Software Inc. and Rubric Inc.

Prime@Vantage.com includes analysis capabilities to identify areas of marketing waste, target future customers, and tailor promotions for those customers. Its automation function is designed to help companies increase cross- selling opportunities and improve execution of marketing campaigns. The upgraded suite also includes tools that will let companies personalize their Web sites for customers accessing them, based on those customers' registration profiles and histories. An E-mail component in the suite lets marketers distribute personalized messages to customers based on similar information.

Prime@Vantage.com will be available in the fourth quarter, with average installation costs ranging from $400,000 to $1 million.

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