Prime Response To Support For Web And E-Mail Marketing
Marketing automation vendor Prime Response Inc. next weekwill introduce an upgrade to its Prime Vantage suite that
adds support for marketing campaigns conducted via the Web
or E-mail. With the upgraded suite, called
Prime@Vantage.com, Prime Response is expanding into an area
that includes newer players to the marketing automation
market, such as Annuncio Software Inc. and Rubric Inc.
Prime@Vantage.com includes analysis capabilities to identify
areas of marketing waste, target future customers, and
tailor promotions for those customers. Its automation
function is designed to help companies increase cross-
selling opportunities and improve execution of marketing
campaigns. The upgraded suite also includes tools that will
let companies personalize their Web sites for customers
accessing them, based on those customers' registration
profiles and histories. An E-mail component in the suite
lets marketers distribute personalized messages to customers
based on similar information.
Prime@Vantage.com will be available in the fourth quarter,
with average installation costs ranging from $400,000 to $1
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