Gary Clayton says a privacy policy should comply with a few simple rules. Here are the rules he used to evaluate these policies:

1. Clear and conspicuous;

2. Reasonably understandable (no legalese);

3. Designed to call attention to the nature and significance of the content; 4. Clear as to what information is being collected;

5. Clear as to what choices consumers have regarding the collection of personal information;

6. Clear as to all transfers of personal information;

7. Clear as to the means consumers have to access information contained about them;

8. Designed to instill consumers with trust that the company will respect their privacy and personal information.

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