InformationWeek

Dell Computer's privacy policy disproves the theory that shorter is necessarily better. While I think the policy is too long, it is clearly written and designed to instill confidence that privacy is important to the company. If you don't want to take my word for it, the site provides you with a statement from Michael Dell himself.

The link to the company's privacy policy occupies prime space on Dell's home page. Once you click on the notice, Dell has provided clear links to each section dealing with such important issues as children's privacy, security, and encryption.

Like IBM, Dell has turned to an outside entity to help promote trust, the BBB OnLine Privacy Program. The beginning of the privacy policy tells consumers how to contact the company regarding privacy issues. The site could be improved by providing the name and phone number of an individual, but such information can be found in its Children's Privacy Policy section.

Dell tells consumers up front what information it typically requests. It also states that any contractors or other third parties who may have access to the personal information you provide "are required to keep the information confidential and not use it for any other purpose than to carry out the services they are performing for Dell."

One criticism is that Dell makes a rather broad statement that it "may enhance or merge your information collected at its site with data from third parties for purposes of marketing products or services to you." This should be explained, as it seems to diminish the otherwise strong privacy statement.

Clear and conspicuous: Excellent

Reasonably understandable: Good

Designed to call attention to its significance: Excellent

Notice as to what information is collected: Good, with the exception of how Dell may "enhance or merge" personal information

Clear as to transfers of personal data: Excellent

Clear as to access: Good, but would be improved by designating a person who is responsible

Instills consumers with trust: Excellent