InformationWeek: The Business Value of Technology

InformationWeek: The Business Value of Technology
InformationWeek - Our New iPad App
Privacy Workshop

July 17, 2000

Printer ready
Printer ready

Privacy Evaluation: ebay

Privacy Policy

By Jonathan Zuck, president of the Association for Competitive Technology (ACT).

Jonathan Zuck EBay is the most popular online auction site. The eight-page privacy policy is fairly comprehensive and includes what sort of information is collected and how it will be used. There's even an appendix that outlines the information collected and who has access to it.

Seals
Trust-e
BBBOnline

Information Collection

Type of Information Collected?
Cookies Session, navigation tracking, ad exposure
Anonymous information Yes, mostly through cookies
Personal information Yes, including name, E-mail, address, credit-card information
IP address Yes
Referrer Yes
Ad view and usage Yes

Information Sharing

Information Type Shared?
Name, E-mail, etc. Used, shared with partners
Site usage Used, shared with partners and advertisers
Demographics Used, shared with partners and advertisers
Aggregate information Shared with partners and advertisers

Privacy Policy Features

Feature Implemented?
Notice Yes
Security Secure Sockets Layer information collection
Options Fairly extensive set of preferences for mailings that you wish to be excluded from. Not all information sharing can be opted out of. Preferences page is not available unless you are a registered user.
Access Ability to update via form or contact person at vendor. Can't tell if it can be deleted.


Back to the Privacy Workshop page
Send Us Your Feedback
Top of the Page

Get InformationWeek Daily

Don't miss each day's hottest technology news, sent directly to your inbox, including occasional breaking news alerts.

Sign up for the InformationWeek Daily email newsletter

*Required field

Privacy Statement



This Week's Issue

Technology Whitepapers

Featured Reports







Video