InformationWeek

IBM put the link to its privacy notices at the bottom of its Web site with the legal and contact information. This makes it seem more like an obligation than an important part of the company's well-publicized policy for respecting privacy. The policy is, however, easily found.

IBM's privacy notice is short, concise, and easily understandable. It includes clear section names that draw attention to what consumers want to know.

IBM has placed its affiliation with the independent Truste program in a conspicuous place, and its policy reinforces the point that IBM is serious about privacy.

The privacy policy doesn't provide any notice regarding collection of information from children younger than 13, nor does it give the name of any person to contact regarding privacy issues. A general statement says IBM will make a "sincere" effort to correct any personal information inaccuracies in a timely manner, but it doesn't provide a convenient method for making such a request.

Clear and conspicuous: Good

Reasonably understandable: Good

Designed to call attention to its significance: Good

Notice as to what information is collected: Fair

Clear as to transfers of personal data: Poor

Clear as to Access: Poor

Instills consumers with trust: Overall, good but could be improved with more information and easier methods of access

IBM's Response: