Maryam Donnelly is Vice President of Marketing Services at Impact Marketing(nj) www.feeltheimpactnow.com. She has spent more than 20 years leading technology marketing strategy, product management, and business development at Fortune 500 companies including Prudential Insurance, Automatic Data Processing and Travelport(formerly Cendant). She has been a principal at Impact Marketing(nj), a boutique strategic marketing services company based in the New York metro area since 2006. Impact Marketing provides the spectrum of businesses with marketing management, content provision, marketing planning, and analysis. Maryam holds a BBA and MBA in Marketing from Hofstra University, she can be reached at email@example.com.
IT's Reputation: What the Data SaysInformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
What The Business Really Thinks Of IT: 3 Hard TruthsThey say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business views IT's performance in delivering services - and, more important, powering innovation. The news isn't great.