Roslyn Layton is a Ph.D. Fellow in Internet economics at the Center for Communication, Media and Information Studies at Aalborg University in Copenhagen, Denmark and an employee of Strand Consult, an independent consultancy working with the mobile industry.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.