Paul Cerrato specializes in healthcare writing and editing with 30 years experience in the field. He was named as one of 20 influential columnists by HIMSS in their 2012 Probook. http://www.healthitweek.org/docs/HIMSSProBookLayout3a_85x11links.pdf
As Editor of InformationWeek Healthcare, he served the IT community with news and analysis. He has also served as Executive Editor of Contemporary OBGYN, as senior editor of RN magazine and as executive editor of Advancing OBGYN, published by the Yale University School of Medicine. The winner of 6 Jesse Neal Editorial Awards, considered the Pulitzer Prize of business journalism, Paul has been extensively published in the business and medical literature, including Business and Health and the Journal of the American Medical Association. He has also lectured at Columbia University's College of Physicians and Surgeons and Westchester Medical Center.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.