Dr. Stephanie Kreml's broad career spans across clinical research, product engineering, medical technologies, and commercialization strategy roles. In her current role as a principal at Popper and Company, she develops and implements business strategy and provides guidance to accelerate new product development activities. Dr. Kreml continues to practice as a staff physician part-time at Concentra. Prior to medical school, she held engineering positions with Motorola and Texas Instruments. Dr. Kreml received her Doctor of Medicine from the Baylor College of Medicine and a Bachelor of Science in Electrical Engineering from The University of Texas at Austin.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.