Deron Lespoir is an columnist at Information Week and Managing Director at Ron Les Consultants. Ron Les specializes in SAP Training, Development, eLearning and Project Management for large scale SAP Implementations. Over the past 10 years we've established an reputation of excellence, passion and innovation. Our clients include A&E Television, Estee Lauder, The Department of Defense and currently Viacom/MTV.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.