Tullio Siragusa is CEO of SegONE Inc. a Frost Venture Partners backed big data software start-up for financial services, focused on leveraging banking structured and unstructured data, coupled with perpetually connected consumer data into a consumer dossier with micro-segmented contextual insights.
Tullio's published books on social media, data science, and leadership include: Unlocking Your Empire - Keys to Enable your Social Media Powered Business (ISBN 978-0-557-07678-9); The Real You - Living a Chaos Free Life (ISBN 978-0-557-47300-7).
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.