Patrick White is the CEO and Co-Founder of Synata, a San Francisco startup that has built the world's first cloud-enabled enterprise search product. Prior to Synata, he spent the last decade building software at companies such as Intuit, Microsoft, VistaConnect, Fortify Software (now HP Security), and CyberArts. As Fortify's Group Product Manager, Pat managed the development of award-winning products, and founded the consulting firm, Ally Software, in 2009.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.