Other
Commentary
2/7/2005
04:12 PM
Commentary
Commentary
Commentary
50%
50%

Raising Public Awareness

A new campaign aims at reaching out to the public to stop online child pornography.

When a leading regional advertising agency, Korn & Hynes, reached out to me, wanting to help fight online child pornography in some way, I issued a challenge to them. Could they design a public-service ad campaign to raise awareness about the horrors and volume of online child pornography? Could they help me educate people about how they could help ferret out the slime that are producing and publishing child pornography online?

Andy Korn and John Hynes did more than meet the challenge. They designed a campaign that's both touching and compelling. Making it real was even more of a challenge. I didn't want to use a stock photo of a child model. Only a child model who was able to understand that she was in some way helping other children should be used. Anything else was exploiting yet another child. I wanted this campaign to start off right.

WiredPatrol.org child pornography awareness poster -- ''Child Pornography ... Behind every picture there's pain. -- small version
(click image for larger view
Log on to wiredpatrol.org
to learn more or to learn about the making of this ad.
John and Andy were able to get a leading child photographer, makeup artist, and studio to donate their time and services. The search for the little girl for the ad took longer. But when everyone saw the little girl, and her big green eyes, we knew we had the face for our campaign. A 6-year old girl from the New York suburbs was that face. Her mother and modeling agency were approached and the campaign explained in detail. The mother, anxious to help other less-fortunate children, quickly agreed.

When the little girl walked into the studio, with her pigtails and rosy cheeks, we knew that she would be a challenge to our makeup artist. He would have to turn that smile and secure, trusting face into one of fear and pain.

The photos were frighteningly real. Her tube top was rolled down less than an inch, so it would not appear in the shot. Still inches above her chest, the tube top concealed everything but when they rolled it down that short inch, I had to leave the room. The memory of seeing other little children being disrobed before being molested was too close to this.

Finding the balance between the horrors of child pornography and what people can handle when confronted with this reality was hard to do. We hope that we have managed to do that--find the balance and help stop this torture of children.

Return to the story:
The Privacy Lawyer: The Pain Behind The Pictures

Continue to the story:
Technology And The Fight Against Child Porn

Continue to the blog:
Teaming Up Against Child Porn

Continue to:
Responses To Our Story "Technology And The Fight Against Child Porn"

Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Nov. 10, 2014
Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 16, 2014.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.