Businesses seeking to engage with online communities on their own websites or all around the social web will find the guide invaluable in getting up to speed on the state of the art and making sure their employees have the foundation they need to be effective.
The end product is in two parts. Part one is a 75 page collection of case studies, advice and discussion concerning the most important issues in online community. Part two is a companion online aggregator that delivers the most-discussed articles each day written by experts on community management from around the web.
There is so much interest in community-building for businesses that it''s the right time for this type of report to surface. The report is a collection of case studies and testimonials - and as Sameer Patel (Pretzel Logic) wrote in his blog post, one can struggle "with the idea of buying a premium report that was largely peppered with quotes from articles that I''ve read before..." but what Marshall has provided is an in-depth and intelligent collection of the most salient, relevant and helpful quotes - scoured from across the interwebs, and from those at the forefront of community management.
Sameer proceeds to present an in-depth review of why the report is valuable to Enterprise businesses so do read on...
"This report is a thorough collection of tips for community-building, and for understanding the variety of community management roles out there today. I found quotes on almost every page that had me nodding my head in agreement."
- Janetti Chon, Community Manager for TechWeb/O'Reilly Web 2.0 Expo
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.