Software // Enterprise Applications
11:20 AM
Connect Directly
Risk Data as a Strategy
Apr 06, 2016
There is a renewed focus on risk data aggregation and reporting (RDAR) solutions, as financial ins ...Read More>>

Real Live Search

Every startup taking on Google, Yahoo, and the other search engines talks about how search still has a long way to go and how far too many searches fail. CEO Scott Jones is no different. But his solution is decidedly different: Throw people at the problem.

ChaCha's search engine launches this week and, in addition to the standard algorithmic search box, includes an option to direct queries to live search "guides." Guides get paid based on how many questions they answer, using chat and software that Jones says directs queries to someone with "domain-specific experience."

Guides are supposed to return one or several answers in roughly 20 seconds. Meanwhile, the user is served video ads. Guides will rate one another's work through a gated online network Jones calls the ChaCha Underground. Think of it as a cross between and Wikipedia, with cash to sweeten the deal.

Gartner analyst Allen Weiner says ChaCha addresses a big problem: little authority and credibility in most social search applications. Yet Weiner wonders if it's an idea better suited for specialized search, like health care or travel. We'll have to wait for an answer to that question. Meantime, feel free to watch the commercials.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
2016 InformationWeek Elite 100
Our 28th annual ranking of the leading US users of business technology.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of April 24, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week!
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.