DoD Creates Social Media Hub - InformationWeek
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7/22/2010
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DoD Creates Social Media Hub

The central location provides Department of Defense staff with information, links, feeds and guidelines to learn about social media and how the department should be using it.

The Department of Defense (DoD) has updated a website it hopes will be a central location for connecting its staff with social networks and information about social media according to the department's guidelines for it.

The Social Media Hub recently underwent a facelift in line with a "renewed set of expectations" the DoD has for social media, the department said in a post on its Armed with Science web page, which highlights the importance of science and technology to the military.

The post is attributed to Joelle Zarcone, a public affairs specialist on the social media team in the Office of the Assistant Secretary of Defense for Public Affairs.

The department said it wants the site to be more than one that merely advertises the department's latest Facebook posts or Twitter feeds.

Instead, the DoD wants to be a central location where anyone in the U.S. military armed services who is interested in learning more about social media practices can go to find "everything they might need right at their fingertips," Zarcone wrote.

Using social networks is a relatively new thing for the DoD, which obviously has more security concerns than some other federal agencies. After banning social networking for some segments of the DoD, in May the agency released a memo by the Deputy Secretary of Defense called DTM 09-026 saying that social networking should be promoted.

The revamped Social Media Hub provides staff with guidelines for how they can properly register a DoD social media presence, citing that memo as the foundation for how military personnel should use social media. It also provides a link to the memo.

Other content on the site includes educational resources so military personnel can learn how to use social networks according to each arm of the military's specific rules. Resources include "how to" guides for various social-media sites -- including Facebook, Twitter Flickr and YouTube -- as well as information about setting up security for social-networking sites.

The resources page also includes the social media guides for the Army, Air Force and Marines so personnel can find out what specific rules govern their branch of the military.

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