Graphic U.K. Video Targets Texting While Driving - InformationWeek
Government // Open Government
08:20 PM

Graphic U.K. Video Targets Texting While Driving

The video shows happy texting-while-driving teens getting into a violent car crash.

A British video uses a graphic car-crash re-enactment to draw attention to the potentially tragic consequences of texting while driving.

The public service announcement made by the police department in Gwent, Wales, last summer for $20,000 was posted on YouTube and seen by more than 1.5 million people, CBS News reported Wednesday. The slick production is meant to shock motorists into putting down their mobile phones.

"Yes it is violent, but the reality of a fatal road accident is much more gruesome, is much more violent," writer-director Peter Watkins Hughes told CBS News. "My position on this is that if you are old enough to drive, if you are old enough to want to drive, you are old enough to be aware of the real and serious risks one places yourself in every time you get behind the wheel."

The video opens with three giggling teenage girls in a car with the driver texting just before the car slams head-on into another vehicle. After the first collision, the girls' car is broadsided by another automobile.

When the accident is over, the camera shows all three of the girls bloodied. One is crying, the other two appear dead. An infant shown in another vehicle involved in the accident also appears dead, and a girl in a third car is heard calling to her parents who also may have been killed.

The hard-line approach taken by the film's producers sparked a tremendous amount of discussion on the Web about the dangers of texting and driving. A study released in July by the Virginia Tech Transportation Institute found that the practice increased the risk of a crash over 23 times for truck drives and is equivalent to "traveling the length of a football field at 55 mph without looking at the roadway."

Lawmakers in Congress have introduced legislation that would make states ban texting while driving or face reductions in federal high funds. Fourteen states have already banned sending messages while driving, but authorities acknowledge that such bans can be difficult to enforce.

InformationWeek has published an in-depth report on leading-edge government IT -- and how the technology involved may end up inside your business. Download the report here (registration required).

Comment  | 
Print  | 
More Insights
Oldest First  |  Newest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of November 6, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll