News
Commentary
12/30/2004
11:39 AM
Mike Elgan
Mike Elgan
Commentary
Connect Directly
RSS
E-Mail
50%
50%

Remember Memory Sticks? They're Suddenly Low Cost Media

While no one was looking, Sony leaked the news that it would release tomorrow a black 1 GB Memory Stick PRO card for about $150.

While no one was looking, Sony leaked the news that it would release tomorrow a black 1 GB Memory Stick PRO card for about $150.

This is major news for millions who have Sony digital cameras and other gadgets that support only Memory Stick.

The Memory Stick format has long been considered a wildly over-priced removable flash media format. But -- suddenly! -- all that is changing.

A year ago, you might have expected to pay about $1,000 for a gigabyte on Memory Stick. In August Sony was selling them for about $350. Now $150.

And if Sony is selling them for $150, you can bet that Lexmark, SanDisk and others will offer $100 Memory Sticks that hold 1 GB of data.

It looks like Sony has finally figured out that sales of its electronics are artificially suppressed by consumer hesitation over the Memory Stick format, which is perceived as proprietary, slow and -- most importantly -- over priced.

Personally, I like the Memory Stick format -- and love my Sony DSC-717 digital camera. But I hate running out of storage on my 256 Memory Stick PRO card, which happened most recently on Christmas. I paid a small fortune for that card two years ago, and have hesitated since then to again pay the "Sony tax" for media.

But $150 for a gig? That's a whole different picture.

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.