News
Commentary
12/30/2004
11:39 AM
Mike Elgan
Mike Elgan
Commentary
50%
50%

Remember Memory Sticks? They're Suddenly Low Cost Media

While no one was looking, Sony leaked the news that it would release tomorrow a black 1 GB Memory Stick PRO card for about $150.

While no one was looking, Sony leaked the news that it would release tomorrow a black 1 GB Memory Stick PRO card for about $150.

This is major news for millions who have Sony digital cameras and other gadgets that support only Memory Stick.

The Memory Stick format has long been considered a wildly over-priced removable flash media format. But -- suddenly! -- all that is changing.

A year ago, you might have expected to pay about $1,000 for a gigabyte on Memory Stick. In August Sony was selling them for about $350. Now $150.

And if Sony is selling them for $150, you can bet that Lexmark, SanDisk and others will offer $100 Memory Sticks that hold 1 GB of data.

It looks like Sony has finally figured out that sales of its electronics are artificially suppressed by consumer hesitation over the Memory Stick format, which is perceived as proprietary, slow and -- most importantly -- over priced.

Personally, I like the Memory Stick format -- and love my Sony DSC-717 digital camera. But I hate running out of storage on my 256 Memory Stick PRO card, which happened most recently on Christmas. I paid a small fortune for that card two years ago, and have hesitated since then to again pay the "Sony tax" for media.

But $150 for a gig? That's a whole different picture.

Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.