Government // Mobile & Wireless
News
11/26/2008
03:58 PM
50%
50%

Researcher Trims Forecast For LCD-TV shipments

Given the seriousness of the global economic slowdown, iSuppli lowered its 2008 forecast for LCD-TV shipments by 6%.

Market researcher iSuppli on Wednesday trimmed its global forecasts for LCD-TV shipments, saying the hottest-selling segment of the digital TV market is not immune to the economic downturn.

Shipments in 2008 would amount to 93.4 million units, down nearly 6% from iSuppli's previous prediction of 99 million units. For 2009, iSuppli dropped its forecast to 112.6 million shipments from 124 million units.

Despite the lower forecasts, LCD shipments this year and next will increase over the previous year by 18.9% and 20.5%, respectively, iSuppli said.

"LCD-TV shipments will continue to rise due to strong consumer interest and declining average selling prices for sets," iSuppli analyst Riddhi Patel said in a statement. "Furthermore, iSuppli expects the major brands' marketing and promotional efforts will fuel demand."

Nevertheless, given the seriousness of the global economic slowdown, forecasts for LCD-TV shipments had to be lowered, given the drop in spending from consumers left with thinner wallets from falling stock and home prices.

"The current crisis is impacting spending in all markets, including LCD TVs," Patel said. "The continued impact of the recession and credit crunch in the United States and Europe and rising inflation in many emerging markets will slow down sales growth for LCD TVs in 2009 as well."

Fewer buyers are expected to lead to sales channels holding more than nine weeks of inventory after the holiday shopping season, which means retailers are likely to reinstate steep holiday discounts in early 2009 to clear out product.

ISuppli expects the economy in mature markets to show signs of recovery in the third quarter of next year and believes LCD-TV sales will bounce back starting in 2010.

Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.