A researcher at IBM's Watson Research Center has a new idea about how to slam spam: Make spammers pay to send messages. Scott Fahlman has written a basic algorithm that can determine whether incoming E-mails hail from an addressee on a recipient-defined list of approved addresses. Messages from addresses not on the list would be scoured for a 10-digit authentication code obtained from software running the algorithm or a "charity stamp" site that would issue such codes for a fee small enough to be acceptable to legitimate E-mailers; messages without the codes would be returned to the sender. Says Fahlman, "If we change the social rules of E-mail just a tiny bit, I think the whole problem of spam goes away."
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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