Ringtone Downloads Pace $4.1 Billion - InformationWeek
IoT
IoT
News
News
1/23/2007
01:12 PM
50%
50%
RELATED EVENTS
Dun & Bradstreet CAO Discusses Her Roll & The Skills Needed to Do the Job
Jul 26, 2017
LWhat does a chief analytics officer do each day? To help us answer that question we welcome Dun & ...Read More>>

Ringtone Downloads Pace $4.1 Billion

New report paints a rosy picture for Verizon and the mobile data spending market.

Mobile phone users are downloading data at increasing rates with Verizon Wireless attracting the highest level of interest, according to a report released Tuesday by IDC.

In all, the 230 million wireless subscribers in the United States bought a total of $4.1 billion in data services in the third quarter of 2006.

"Our research found that at $7.27 spent per-customer on data services in 3Q06, Verizon Wireless became the new market leader among the national operators, eclipsing Sprint Nextel, the long-time leader in this metric at $7.15," said IDC's Julien Blin. The two leading firms employ CDMA technology.

Blin, who is research analyst for IDC's Wireless and Mobile Communications program, said Verizon leads in total wireless data revenue, data percentage of average revenue per user (ARPU), and data spending. However, Sprint and other national carriers pace the market in some selected service offerings.

So what's the most popular paid download?

According to the IDC report on wireless carrier data services vendor analysis, ringtones are the most purchased content that is downloaded onto mobile handsets. The market research firm expects more than a third of all U.S. wireless subscribers to purchase at least one ringtone each quarter.

"Continued support from leading record labels, media companies, and brands will remain a factor driving future sales," said Blin.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll