In This Issue:
1. Editor's Note: Hanging With The Grown-Ups
2. Today's Top Story
- Apple Claims 1 Million-Plus Downloads Of Safari For Windows
3. Breaking News
- Anti-Spyware Bill Introduced
- WiMax Modems Expected In Late 2007
- Microsoft Researcher Receives Technology Award
- A Conversation With Google's Personalization Guru
- Clearwire Enhances WiMax Plan With Satellite Deal
- Texas Firm Sues Nintendo Over Chip Patent
- Liberty Media, EchoStar Reported Ready To Bid For Intelsat
- Measuring The Widget Economy
- Botnet Sting Bags Texas Man For Allegedly Infecting Hospital Computers
- Intel Drives Itanium Road Map Toward 32 Nanometers
- Astronauts Work On Space Station Fix After Computer Glitch
- Panel Attempts To Debunk Myths About Online Predators
- Linux Leaders Plot Counterattack On Microsoft
- Adobe Quarterly Net Rises As Product Upgrades Kick In
- CNN, YouTube Take Electoral Debates To The People
- SonicWall And Aventail Have Big Plans For VPN Security
4. The Latest Digital Life Blog Posts
- I'm In Love With My New, Wee Mac
- The iPhone Could Kill The Mobile Streaming Video Market
- Syncing The Palm Treo With The Mac: Like Hitting Your Thumb With A Hammer, But Without The Fun Parts
5. Job Listings From TechCareers
6. White Papers
- Improving Business Continuity For The Remote Office
7. Get More Out Of InformationWeek
8. Manage Your Newsletter Subscription
Quote Of The Day:
"It is not enough to have a good mind. The main thing is to use it well." -- Rene Descartes
1. Editor's Note: Hanging With The Grown-Ups
A close friend recently sent me an invitation to join a new search service called Spock, which has generated a bit of buzz. Besides the lure of the name itself (OK, I admit it, I was a Trekkie in a previous life), I was attracted by the idea of a new search engine that uses tags and other strategies to pull in information about people, eliminate duplicate information, and pull it all together in a profile page. But not all the buzz has been favorable -- especially for us XX-chromosome types.
I've only spent an hour or so with Spock so far, but it looks like it may have a lot of promise (finding people via tags and creating groups of colleagues by tagging them yourself, for example) and some drawbacks (like the current lack of a way to protest an offensive tag put against your name short of trying to vote it down). This is an early startup, so I'm sure there are a lot of changes and additions in store; as a result, it's still too early to really check on its full potential. If handled right, Spock could do really well.
That is, assuming its creators learn from their mistakes. Apparently, the all-guy group made the error of thinking they were still hanging with the boys at the frat when they started assembling their marketing campaign. For example, part of the page set to entice people to apply for a job at Spock included some nudge-nudge, wink-wink comments guaranteed to tick women off, and their presentation at April's Web 2.0 Expo, which involved a search for either swimsuit or lingerie models, didn't go over well with some of the female attendees.
Perhaps I've been exposed to too many professional people in the technical, marketing, and business worlds who are good at their jobs -- but I can't understand why the folks at Spock could ever suppose this type of stuff was acceptable at a conference where the idea was to attract as many people -- male and female -- to their product as possible. It could be attributable to the remains of the "women=aliens" trope that you find in a lot of male-only social milieus (and yes, you can find the reverse attitude in many women-only arenas).
It could also be a misconception, especially among those first pushing their way into the business world, about what is actually best for their company. Scantily clad models draped across automobiles used to be a popular way to sell cars -- until manufacturers found out how many women actually make the purchase. Women may still be a minority in some technical fields, but we do make up a considerable percentage of journalists, corporate managers, tech writers, marketing experts, executives -- in fact, for a site that hopes eventually to attract as many users as possible, we hold about 51% of the potential market share (at least, in the United States).
Spock has removed the offending (or, at least, annoying) page from the site, and hopefully has revamped its demos. I'd like to think, for the sake of what could be a great product, that it will continue to hone its marketing strategies. The elbow-in-the-ribs approach is all well and good when you're hanging out with your friends at the local bar, but if you're going to be successful in the highly competitive world of the Web, it's time to join the grown-ups.
Liberty Media, EchoStar Reported Ready To Bid For Intelsat
Liberty Media and EchoStar Communications' reported interest in Intelsat points to a renaissance in the commercial satellite market that is spurred by demand for high-definition television and faster Internet services, analysts said.
Measuring The Widget Economy
This atomization of Web pages, the new distributed Web, complicates the process of measuring and monetizing. And that's where ComScore aims to help.
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Web 2.0 Applications
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I'm In Love With My New, Wee Mac
My employers got me a PowerBook to replace my ThinkPad running Windows. When they delivered it, I was startled that it had a wee-small 12-inch display.
The iPhone Could Kill The Mobile Streaming Video Market
Get ready for this week's edition of the analyst hockey stick. According to the latest report from Research and Markets, the U.S. market for paid mobile video services is just bustin' at the seams, with growth expected to go from $180 million in 2006 to $10.2 billion in 2012. Are they serious?
Improving Business Continuity For The Remote Office
Remote system availability is critical to maintaining business continuity. Network outages and related disruptions in services account for significant losses in productivity and revenue. Companies today are considering if they can cost-justify complete infrastructure redundancy across multiple sites for the sake of improved business continuity.
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