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Safari For Windows Hits Million Mark

In This Issue:
1. Editor's Note: Hanging With The Grown-Ups
2. Today's Top Story
    - Apple Claims 1 Million-Plus Downloads Of Safari For Windows
3. Breaking News
    - Anti-Spyware Bill Introduced
    - WiMax Modems Expected In Late 2007
    - Microsoft Researcher Receives Technology Award
    - A Conversation With Google's Personalization Guru
    - Clearwire Enhances WiMax Plan With Satellite Deal
    - Texas Firm Sues Nintendo Over Chip Patent
    - Liberty Media, EchoStar Reported Ready To Bid For Intelsat
    - Measuring The Widget Economy
    - Botnet Sting Bags Texas Man For Allegedly Infecting Hospital Computers
    - Intel Drives Itanium Road Map Toward 32 Nanometers
    - Astronauts Work On Space Station Fix After Computer Glitch
    - Panel Attempts To Debunk Myths About Online Predators
    - Linux Leaders Plot Counterattack On Microsoft
    - Adobe Quarterly Net Rises As Product Upgrades Kick In
    - CNN, YouTube Take Electoral Debates To The People
    - SonicWall And Aventail Have Big Plans For VPN Security
4. The Latest Digital Life Blog Posts
    - I'm In Love With My New, Wee Mac
    - The iPhone Could Kill The Mobile Streaming Video Market
    - Syncing The Palm Treo With The Mac: Like Hitting Your Thumb With A Hammer, But Without The Fun Parts
5. Job Listings From TechCareers
6. White Papers
    - Improving Business Continuity For The Remote Office
7. Get More Out Of InformationWeek
8. Manage Your Newsletter Subscription

Quote Of The Day:
"It is not enough to have a good mind. The main thing is to use it well." -- Rene Descartes


1. Editor's Note: Hanging With The Grown-Ups

A close friend recently sent me an invitation to join a new search service called Spock, which has generated a bit of buzz. Besides the lure of the name itself (OK, I admit it, I was a Trekkie in a previous life), I was attracted by the idea of a new search engine that uses tags and other strategies to pull in information about people, eliminate duplicate information, and pull it all together in a profile page. But not all the buzz has been favorable -- especially for us XX-chromosome types.

I've only spent an hour or so with Spock so far, but it looks like it may have a lot of promise (finding people via tags and creating groups of colleagues by tagging them yourself, for example) and some drawbacks (like the current lack of a way to protest an offensive tag put against your name short of trying to vote it down). This is an early startup, so I'm sure there are a lot of changes and additions in store; as a result, it's still too early to really check on its full potential. If handled right, Spock could do really well.

That is, assuming its creators learn from their mistakes. Apparently, the all-guy group made the error of thinking they were still hanging with the boys at the frat when they started assembling their marketing campaign. For example, part of the page set to entice people to apply for a job at Spock included some nudge-nudge, wink-wink comments guaranteed to tick women off, and their presentation at April's Web 2.0 Expo, which involved a search for either swimsuit or lingerie models, didn't go over well with some of the female attendees.

Perhaps I've been exposed to too many professional people in the technical, marketing, and business worlds who are good at their jobs -- but I can't understand why the folks at Spock could ever suppose this type of stuff was acceptable at a conference where the idea was to attract as many people -- male and female -- to their product as possible. It could be attributable to the remains of the "women=aliens" trope that you find in a lot of male-only social milieus (and yes, you can find the reverse attitude in many women-only arenas).

It could also be a misconception, especially among those first pushing their way into the business world, about what is actually best for their company. Scantily clad models draped across automobiles used to be a popular way to sell cars -- until manufacturers found out how many women actually make the purchase. Women may still be a minority in some technical fields, but we do make up a considerable percentage of journalists, corporate managers, tech writers, marketing experts, executives -- in fact, for a site that hopes eventually to attract as many users as possible, we hold about 51% of the potential market share (at least, in the United States).

Spock has removed the offending (or, at least, annoying) page from the site, and hopefully has revamped its demos. I'd like to think, for the sake of what could be a great product, that it will continue to hone its marketing strategies. The elbow-in-the-ribs approach is all well and good when you're hanging out with your friends at the local bar, but if you're going to be successful in the highly competitive world of the Web, it's time to join the grown-ups.

Barbara Krasnoff
bkrasnoff@cmp.com
www.informationweek.com

2. Today's Top Story

Apple Claims 1 Million-Plus Downloads Of Safari For Windows
Fast adoption among Windows users is key to driving support by Web companies, one industry insider remarked.


3. Breaking News

Anti-Spyware Bill Introduced
Arkansas Sen. Mark Pryor wants to make it illegal for companies to install spyware on PCs without consent.

WiMax Modems Expected In Late 2007
Navini Networks and ASUS announce plans to build subscriber modems based on the 802.16e standard.

Microsoft Researcher Receives Technology Award
Charles P. Thacker played a "central role in the creation of the personal computer and the development of networked computer systems."

A Conversation With Google's Personalization Guru
"Push search" will let Google learn what you might want to look for and push it in your direction through RSS feeds and Google gadgets.

Clearwire Enhances WiMax Plan With Satellite Deal
The deal between Clearwire and DirecTV and EchoStar will let each of the three offer a strong marketing bundle of services, including telephone, data, and video.

Texas Firm Sues Nintendo Over Chip Patent
A Texas company has sued Nintendo for alleged violations of a patent in making chips for use in its game consoles, Nintendo said Friday.

Liberty Media, EchoStar Reported Ready To Bid For Intelsat
Liberty Media and EchoStar Communications' reported interest in Intelsat points to a renaissance in the commercial satellite market that is spurred by demand for high-definition television and faster Internet services, analysts said.

Measuring The Widget Economy
This atomization of Web pages, the new distributed Web, complicates the process of measuring and monetizing. And that's where ComScore aims to help.

Botnet Sting Bags Texas Man For Allegedly Infecting Hospital Computers
The government is notifying ISPs of the 1 million botnet victims identified as part of Operation Bot Roast, and it will be up to the ISPs to warn its infected users.

Intel Drives Itanium Road Map Toward 32 Nanometers
The next-generation high-end Itanium microprocessor due out after 2008 is expected to be built on a 32-nanometer process and would include a new microarchitecture.

Astronauts Work On Space Station Fix After Computer Glitch
Those at the international space station continued to conserve power Thursday, while NASA administrators made contingency plans.

Panel Attempts To Debunk Myths About Online Predators
Misguided common wisdom about online predators often leads to ineffective efforts to protect young people, according to researchers.

Linux Leaders Plot Counterattack On Microsoft
The high priests of free software congregated at Google headquarters to debate the future of the movement and face down recent patent threats by Microsoft.

Adobe Quarterly Net Rises As Product Upgrades Kick In
Adobe Systems, the top maker of graphic and Web design software, reported quarterly net profit rose 24%, powered by pent-up demand for upgrades to its two main product lines.

CNN, YouTube Take Electoral Debates To The People
Rather than fielding questions from news anchors, the presidential hopefuls will confront videotaped queries.

SonicWall And Aventail Have Big Plans For VPN Security
With its planned $25 million acquisition of Aventail, SonicWall aims to become the market share leader in Secure Sockets Layer VPNs.

All Our Latest News

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Web 2.0 Applications
As you watch Web 2.0 technologies take hold in the consumer market, start thinking now about the impact they can have in your enterprise. This InformationWeek Research report, Enterprise 2.0, will provide a glimpse into the adoption of Web 2.0 applications in the enterprise environment. Use this report to evaluate adoption plans, and understand the challenges and impact these technologies will have on users.

Benchmark Your Security Strategies
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To participate in the 2007 Security Survey, go to:
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4. The Latest Digital Life Blog Posts
http://www.informationweek.com/blog/digitallife/

I'm In Love With My New, Wee Mac
My employers got me a PowerBook to replace my ThinkPad running Windows. When they delivered it, I was startled that it had a wee-small 12-inch display.

The iPhone Could Kill The Mobile Streaming Video Market
Get ready for this week's edition of the analyst hockey stick. According to the latest report from Research and Markets, the U.S. market for paid mobile video services is just bustin' at the seams, with growth expected to go from $180 million in 2006 to $10.2 billion in 2012. Are they serious?

Syncing The Palm Treo With The Mac: Like Hitting Your Thumb With A Hammer, But Without The Fun Parts
A couple of days back, I was assigned a new PowerBook notebook from my company's IT department. Moving data, apps, and settings to my new machine has been pretty simple, except for one thing: I can't get the bloody Treo to sync with the Mac.


5. Job Listings From TechCareers

Indymac Bank seeking VP of Network Engineering in Pasadena, CA

McCamish Systems seeking Manager of Quality Assurance in Atlanta, GA

Agilent seeking Senior Solutions Architect in Santa Clara, CA

Union Telephone/Union Wireless seeking Network Administration Specialist in Mountain View, WY

D. E. Shaw & Co., L.P seeking Senior Windows Architect in New York, NY

For more great jobs, career-related news, features, and services, please visit CMP Media's TechCareers.
http://www.techcareers.com/?affiliate=iwk


6. White Papers

Improving Business Continuity For The Remote Office
Remote system availability is critical to maintaining business continuity. Network outages and related disruptions in services account for significant losses in productivity and revenue. Companies today are considering if they can cost-justify complete infrastructure redundancy across multiple sites for the sake of improved business continuity.


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