Proficient Systems, a startup that sells software that identifies potential customers as they browse company Web sites and notifies online sales associates of their presence, closed on an additional $3 million, bringing its Series B funding total to $9 million.
New investor GIMV, in Belgium, led the funding round. Other investors include Labrador Ventures and private investor Michel Akkermans, CEO of E-payment company Clear2Pay. Akkermans will join Proficient's board.
Proficient, which shipped its software in April, sells mainly to services vendors, including financial-services and insurance providers. Proficient says it closed about $500,000 in new business in this year's second quarter.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.