Salesforce Scores - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Enterprise Applications

Salesforce Scores

Bank to use Salesforce.com system to improve its sales-management efforts

Executives at SunTrust Banks hope a companywide system for customer-relationship management will cut sales-call duplication and repair its fractured sales-management efforts. "We've had four different people calling the same customer in a week," SunTrust senior VP Ernie Magazzini says.

So SunTrust last week said it would put 2,000 sales staff on a Salesforce .com Inc. hosted CRM system. Beyond providing a uniform CRM environment, Magazzini says, Salesforce's hosting service means a deployment "without huge implementation headaches." It's a notion that's becoming more popular. Last week, Salesforce said it added Avery Dennison Corp. and Automatic Data Processing Inc. to its customer list, which now tops 9,000 accounts.

Salesforce also released its sforce toolkit for users of IBM's WebSphere middleware. The toolkit will let them create custom modules in their Salesforce portals in order to capture and integrate business data from other applications, regardless of platform. Salesforce has similar agreements with BEA Systems, Microsoft, and Sun Microsystems.

Although IBM sells a hosted CRM service in partnership with Salesforce rival Siebel Systems Inc., Salesforce chairman and CEO Marc Benioff says he's not concerned about potential conflicts. "It's a big market."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
Why It's Nice to Know What Can Go Wrong with AI
James M. Connolly, Editorial Director, InformationWeek and Network Computing,  11/11/2019
Slideshows
Top-Paying U.S. Cities for Data Scientists and Data Analysts
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/5/2019
Slideshows
10 Strategic Technology Trends for 2020
Jessica Davis, Senior Editor, Enterprise Apps,  11/1/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
Slideshows
Flash Poll