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Salesforce.com And NetSuite Debut Links To Google AdWords

In This Issue:
1. Editor's Note: Tools Rule! Make Mine A Hammer, Please
2. Today's Top Story
    - Salesforce.com And NetSuite Debut Links To Google AdWords
    Related Stories: E-Business
    - YouTube Dives Into Advertising
    - Microsoft Sues Domain Squatters
3. Breaking News
    - Worm Adds MS06-040 To Four-Bug Attack Kit
    - Computer Pioneer Bill Norris, Control Data Founder, Dies At 95
    - IBM Launches Major Expansion Of Its Storage Product Line
    - Customer Data + Carelessness = Pink Slips At AOL And Elsewhere
    - Privacy Worries Spur New Search Engine Tool
    - Microsoft Loses 'Product Activation' Patent Suit, Owes $142 Million
    - Lab Uses Microsoft's Vista For Cancer Research
    - Taiwan Launches $61M Branding Campaign
    - eDiscovery Search Tools Take On Compliance Needs
4. Grab Bag
    - Windows Vista Beta 2 Plagued By Bugs (Top Tech News)
    - Sony Debuts iMac-Like Integrated PC (BetaNews)
    - A New Way To Persuade (Baltimore Sun)
    - Car Makers Must Tell Buyers About Black Boxes (Reuters)
5. In Depth: The Digital Lifestyle
    - Always Connected To Office? Troubled Times Ahead
    - Review: Quicken 2007 Manages More Of Your Money
    - Brief: Kids To Spend $30K On Mobile Services
    - Google Mobile Maps Smooths Traffic Tie-Ups
    - Personal Technology News And Reviews
    - MTV Finds Growing Hunger For Shows On The Web
6. Voice Of Authority
    - U.S. A Middling Fourth In Top 10 Countries For Tech Worker Value
7. White Papers
    - Reaping The Rewards Of IT And Software Asset Management
8. Get More Out Of InformationWeek
9. Manage Your Newsletter Subscription


1. Editor's Note: Tools Rule! Make Mine A Hammer, Please

Sometimes, even in this high-tech era, the right tool for a computer-related job is still something without a plug or a battery.

Or so says one consultant, who advises pounding no-longer-wanted hard drives with, you guessed it, the business end of a hammer. "Remove the disks and crush the cases, making sure that you break or bend the actual platters," says Richard Stiennon of IT-Harvest. He issued this advice after the BBC reported that scammers in Nigeria are buying up old hard drives, on the prowl for personal data about former owners.

Okay, I have to admit it: The prospect of crushing anything from an old PC into submission does give me some pleasure, even if it's only a theory for now. Next time I'm stressed out, I'll try that instead of baking bread. (Kneading dough, even REALLY REALLY hard, has the double benefit of making the bread taste better as well as releasing stress.)

I'm thinking this can be an Olympic-style event at the next Black Hat. One recent year, I hear tell, some of the conference attendees headed out to the desert to skeet-shoot those discs a certain annoying Internet service provider insists on sending to three million of its closest friends. Multiple times a year. Whether we want them or not.

I mean, who among us hasn't thought of inflicting some physical damage on our PCs at some point? Come on now, be honest. The trick here is to time it correctly so that the destruction elicits some reaction from an unsuspecting someone, be it a spouse, coworker, or boss. Taking the hard drive into the back room or garage shop just wouldn't have as great an effect as, say, doing the job in the middle of the company cafeteria. With appropriate safety garb, of course.

If and when you try it, please e-mail photos. I think it would make a heck of a gallery.

As excited as I am to give this newest security measure a whirl, I just can't get my mind around the actual use of mobile-phone maps. Maybe it's a generational thing, or the related fact that I'd need to grope for my reading glasses and then figure out how to use the phone keys to navigate around. All while driving.

Our reviewer of Google's newest mobile-map software says users can navigate around the map via the phone's arrow keys. "Another option is 'get directions,' which requires you to enter your starting point and destination," our reviewer says. "Each time you need the next stage of your directions, you hit the '3' button on your phone for 'next.'"

Uh-huh. All while driving? I don't think so. And if you can do all that while on the road, it's little wonder you need directions.

If I'm lost enough to need a map, I've got another low-tech answer. I'll find the nearest coffee shop or convenience store, go in and load myself up on sugar and caffeine, and ask the friendly clerk how to get out of, or around, his or her lovely town.

What do you think? Would you actually take a hammer to an old hard drive, or do you think that's crazy talk? And what about mobile maps—are those devices you can see yourself actually using? Please respond on my blog entry.

Johanna Ambrosio
jambrosio@cmp.com
www.informationweek.com


2. Today's Top Story

Salesforce.com And NetSuite Debut Links To Google AdWords
New services can be used to manage search-engine keyword marketing campaigns and measure their effectiveness.

Related Stories: E-Business

YouTube Dives Into Advertising
Branded content channels and "participatory video ads" will allow advertisers to customize their own space on YouTube to attract people with contests and videos.

Microsoft Sues Domain Squatters
Microsoft is sending its lawyers after four men whom it alleges are profiting from the practice of "cybersquatting" and "typosquatting."


3. Breaking News

Worm Adds MS06-040 To Four-Bug Attack Kit
The nasty "Randex.gel" worm opens a back door on any compromised computer and appears to be a derivative of other Randex variants, only with the MS06-040 vulnerability added.

Computer Pioneer Bill Norris, Control Data Founder, Dies At 95
An unconventional thinker equipped with a feisty personality, Norris built CDC into a $5 billion company while pursuing social goals and going after IBM on anti-trust grounds.

IBM Launches Major Expansion Of Its Storage Product Line
With tiered storage, new warranties, and pricing options, IBM is trying to reduce the total cost of ownership of its storage systems.

Customer Data + Carelessness = Pink Slips At AOL And Elsewhere
AOL IT managers are the latest to join the unemployment line after breaches to customer data. They join IT managers at the Veterans Administration and Ohio University, who lost their jobs after data breaches.

Privacy Worries Spur New Search Engine Tool
The "Lost in the Crowd" tool was built in response to recent furor over AOL spilling search data on the Internet.

Microsoft Loses 'Product Activation' Patent Suit, Owes $142 Million
A Texas federal judge has upheld a patent verdict against Microsoft and Autodesk, ordering Microsoft to pay z4 Technologies $140 million in damages, and Autodesk to pay $18 million.

Lab Uses Microsoft's Vista For Cancer Research
California's Scripps Research Institute is one of the first to put the new operating system to work in a production system.

Taiwan Launches $61M Branding Campaign
Seeking to move from a production-based economy to a knowledge-based one, Taiwan has launched a $61 million "branding" initiative.

eDiscovery Search Tools Take On Compliance Needs
The release of Enterprise Vault Discovery Accelerator 6.0 is aimed at helping companies dig through files during legal proceedings.

All Our Latest News

Watch The News Show

In the current episode:

John Soat With 'Hurricane Season'
AOL's CTO resigns in the wake of the company's recent search data scandal, eBay raises its fees, and recycled computers pose an ID theft risk.

Eric Chabrow With 'Let's Face It'
Google plans to use facial recognition for its photo-organizing software, Picassa, and probably its search engine—raising potential privacy issues.

Sacha Lecca With 'Barbot'
Meet the Homer Simpson of robots.


----- The latest research, polls, and tools -----

IT Priorities 3Q
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Security Practices
Is your security road map headed in the right direction? InformationWeek Research's 9th annual Global Information Security Survey, a joint research project with Accenture, examines these issues and more, including security investments and priorities.
-----------------------------------------


4. Grab Bag

Windows Vista Beta 2 Plagued By Bugs (Top Tech News)
Beta testers and experts question the stability of the latest Windows Vista beta, and Microsoft itself hints at yet another release delay.

Sony Debuts iMac-Like Integrated PC (BetaNews)
Possibly looking to compete with the Apple iMac, Sony on Tuesday introduced an all-in-one unit that merges an LCD television with a desktop PC to conserve space. The new computer will be available in September.

A New Way To Persuade (Baltimore Sun)
A former prosecutor's high-tech presentation, based on PowerPoint and developed during a high-profile case, makes its way into civil court.

Car Makers Must Tell Buyers About Black Boxes (Reuters)
About two-thirds of the new vehicles now produced each year contain the device, mostly used to connect to air bag systems, but able to track speed and other measurements, too.


5. In Depth: The Digital Lifestyle

Always Connected To Office? Troubled Times Ahead
Employees and employers could be facing hard times, and legal issues, if they don't strive for work/life balance... and leave gadgets at home.

Report: Youth Are Key To Mobile Growth
A new study delves into how young people are shaping mobile technology markets, and you won't believe how much cash today's 10-year-olds are expected to spend on mobile services.

Review: Quicken 2007 Manages More Of Your Money
Quicken 2007 doesn't just want to balance your checkbook. It also wants to make it easier for you to be a better-informed manager of your finances.

Google Mobile Maps Smooths Traffic Tie-Ups
The service provides free access to real-time traffic information on cell phones.

Personal Technology News And Reviews
The Flock browser offers some handy extras to social networking fans, namely photo-sharing services, blogs, and bookmark-sharing sites; Dliveo is a Web-based file delivery system that hopes to become the FedEx of file transfers; and Kingston Technology has bumped up the capacity of its largest CompactFlash Elite Pro card to 8 Gbytes.

MTV Finds Growing Hunger For Shows On The Web
Companies hope to rake in hundreds of millions of new advertising dollars, and advertisers like being able to closely track which ads work with consumers. For their part, Web watchers see the types of shows they want, when they want.


6. Voice Of Authority

U.S. A Middling Fourth In Top 10 Countries For Tech Worker Value
Here's the scenario: You're in charge of technology for a U.S. multinational, and you need to roll up 1,000 computer programmers fast to support a new business initiative. Do you choose homegrown talent, or do you outsource to some far-flung continent? Based on industry data and conversations with senior tech executives, Paul McDougall has compiled a subjective list of the top 10 countries, from first to worst, that are the best options for fulfilling your company's IT labor requirements.


7. White Papers

Reaping The Rewards Of IT And Software Asset Management
In today's volatile and competitive business climate, maximizing hardware and software investments is being viewed as a necessity, not an option. A comprehensive IT/SAM approach, long overdue for many companies, is benefiting all who choose to adopt it. Read on to discover why your organization should be one of them.


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