Buddy Media recently added a Facebook ad buying product, BuyBuddy, based on its own acquisition of Brighter Option.
With Radian6, Salesforce.com got monitoring and analytics capabilities for market research, along with tools for engaging with customers by responding to their social media posts. But it is not a publishing or marketing outreach platform. Buddy Media would provide the software for drumming up interest and generating response to campaigns, which could then be caught in Radian6's monitoring net and driven down the marketing funnel to CRM.
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SaaS As Innovation Driver?Software as a service is the clear No. 1 way enterprises consume cloud. InformationWeek's SaaS Innovation Survey reveals three tips to get the most from SaaS: Make it a popularity contest. Have an escape plan. And remember that identity is the new perimeter.
InformationWeek Tech Digest August 03, 2015The networking industry agrees that software-defined networking is the way of the future. So where are all the deployments? We take a look at where SDN is being deployed and what's getting in the way of deployments.