Buddy Media recently added a Facebook ad buying product, BuyBuddy, based on its own acquisition of Brighter Option.
With Radian6, Salesforce.com got monitoring and analytics capabilities for market research, along with tools for engaging with customers by responding to their social media posts. But it is not a publishing or marketing outreach platform. Buddy Media would provide the software for drumming up interest and generating response to campaigns, which could then be caught in Radian6's monitoring net and driven down the marketing funnel to CRM.
The Enterprise 2.0 Conference brings together industry thought leaders to explore the latest innovations in enterprise social software, analytics, and big data tools and technologies. Learn how your business can harness these tools to improve internal business processes and create operational efficiencies. It happens in Boston, June 18-21. Register today!
SaaS As Innovation Driver?Software as a service is the clear No. 1 way enterprises consume cloud. InformationWeek's SaaS Innovation Survey reveals three tips to get the most from SaaS: Make it a popularity contest. Have an escape plan. And remember that identity is the new perimeter.
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.