03:37 PM
Oliver Marks
Oliver Marks
Connect Directly

Sanjeev Sisodiya • CTO Connectbeam

Connectbeam started as an internal business social bookmarking tool like, then learnt going into large enterprises that a social aggregation service was more valuable, so they are working hard on enabling the joining of siloed content.They see their products as an evolution of the corporate directory, a social context service across the set of applications behind the firewall to be served up where users live their lives.Questions people are asking are 'how to determine ROI'? 'How can we see what is happening in all the organizations across our enterprise'?Sanjeev believes momentum is building around Enterprise 2.0 but anything that involves organizational change, as is the case with Enterprise 2.0, and you are talking five to six year time frames.Adoption cycles: Connectbeam deals typically start with a small pilot and expand out. As the adoption cycle kicks in, value is seen and usage expands.Connectbeam are seeing uptake by middle management for pilot adoption as well as top level blessing and grass roots adoption.People don't really see the endpoints yet - Sanjeev thinks this will ultimately be a service which is woven into the entire organization and at some point it will be as fundamental as the company directory.Rigidly organized companies are starting to adopt because they see the value, while the safety factor of feeling comfortable with acceptable security standards is a significant customer concern.There is a confusion among the wider population about the broader 'social media' space and what is providing core value and what is superficial.Measurement of metrics in business use will help significantly but there is no credible way to 'put something in and measure the ROI in 90 days'. This is a serious enterprise evolution which will take 3-5 years to be truly unified and measurable.

Comment  | 
Print  | 
More Insights
IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Must Reads Oct. 21, 2014
InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and community news at
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.