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SCO CEO McBride Speaks Out On Novell, Finances, And Groklaw

CMP Information Week
InformationWeek Daily - Friday, Aug 31, 2007


Editor's Note

Are You Linked In Or Facing The Book?

Lately, I've been getting two similar appeals in my business e-mail: from LinkedIn members wanting to add me as a connection, and from Facebook members adding me as a friend. So now I'm wondering: Which network should I actually take the time to cultivate?

The two networks are actually not all that similar -- although they're trying to be. LinkedIn has been around for a few years, and has, from the beginning, concentrated on helping professionals make connections in order to further their careers and find (and keep) jobs. And in some cases, it works: I picked up a very good freelance gig some time ago when a colleague unexpectedly got back in touch via LinkedIn.

Facebook, on the other hand, started off as a place for students, and has only recently been encouraging business people to create their own Facebook networks of friends and colleagues. However, because of this background, it is also a much richer and more varied service than LinkedIn (which has been working lately to remedy that by adding several new features).

While I don't want to count LinkedIn completely out yet, I can't help comparing this transition to what happened when computers moved from 5.25-inch floppy drives to 3.5-inch floppy drives. (For those of you under 25, floppy drives are what we older folks used before USB flash drives showed up.) For a while, computers were manufactured with both types of drives as users coped with moving their files from the older to the newer format. Eventually, though, the larger 5.25-inch drives disappeared.

Of course, the world of Web-based services is a lot more volatile than that of computer hardware. While Facebook is currently the flavor of the month (having replaced Twitter on top of the "you-gotta-try-this" menu), it could be replaced tomorrow with some up-and-coming startup. Or LinkedUp's team could come up with some new innovation that will pull back the wandering attention of the business community.

If you're a LinkedIn lover or a Facebook fan, I'd be interested to know why you prefer one over the other. Let me know at the InformationWeek Blog.

Barbara Krasnoff
bkrasnoff@cmp.com
www.informationweek.com

Quote of The Day

"It's the friends you can call up at four a.m. that matter." -- Marlene Dietrich

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Are You Linked In Or Facing The Book?
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