Amazon.com inc. has launched a service that uses proprietary technology to let visitors search the complete text of more than 100,000 books. Amazon says the feature is akin to patrons visiting a bookstore and leafing through a prospective purchase, but some say that it amounts to a giveaway of content. The New York Times reported last week that some authors say they've been able to download multiple consecutive pages of their books through clever searches.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.