If you build it, will they come to the cloud? Only if it's secure. Because security concerns always cause hesitation, cloud-based vendors of apps and services have addressed it constantly. And the security industry is itself getting involved, rolling out security certifications for cloud-based businesses. Check the security, reliability and reputation of cloud services before you commit portions of your business to them. In other words, make sure every cloud-based company you do business with protects its resources -- and yours -- with the full array of security tools, technologies and policies.