AVG didn't specifically define "intimate" in its survey. "The mobile survey asks whether or not people have intimate photos of themselves on their smartphone or tablet, allowing the definition of 'intimate' to be purely up to the respondents' interpretation of that word," a company spokeswoman said in an email.
In other words, among the intimate photos said to reside on a quarter of respondents' mobile devices, not every image is likely to deserve an "X" rating. Some might not even qualify for an R or PG-13. Even so, the finding suggests that a significant percentage of smartphone users have some security and privacy blind spots.
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AVG surveyed 5,000 smartphone users in U.K., U.S., France, Germany and Brazil about the kinds of data kept on mobile devices. The company says that although respondents were "acutely aware" of data threats -- 50% of respondents recognized that mobile devices are less secure than computers -- they missed potential privacy implications.
JR Smith, CEO of AVG, said in a statement that the survey demonstrates consumer confusion about safe usage of mobile devices and urged companies to do more to educate consumers about privacy and security.
So, while we wait for the inevitable launch of Fruit of the Loom briefs stitched with, "No Cameras Beyond This Point," AVG has some modest advice to help those who don't recognize the privacy and security implications of carrying a phone loaded with potential blackmail material.
-- Don't install (Android) apps from outside the Google Play store.
-- Don't install anything that sounds too good to be true, such as "free ringtones" or "free wallpaper."
-- Keep your phone's operating system up-to-date, even if mobile carriers don't necessarily make this easy.
-- Install an anti-virus app on your phone -- not exactly surprising advice from a company that makes an anti-virus app.
AVG neglects to mention the most obvious way to protect one's privacy: Don't store intimate photos on your phone.
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