News
Commentary
5/29/2008
08:26 PM
Melanie Turek
Melanie Turek
Commentary
Connect Directly
RSS
E-Mail
50%
50%

Seek Out IBM Connections at Enterprise 2.0

I had a call recently with IBM Lotus's Heidi Votaw, Program Director for Social Computing Software; and Jeff Schick, VP of IBM WPLC Social Software. Both are presenting at Enterprise 2.0 in a couple of weeks, and if you'll be at the show, I recommend you attend their sessions and/or try to meet with them at the IBM booth. I've long felt that IBM is the leading vendor for enterprise social networking technologies, and the demo I just got only strengthens my opinion.Today, more than 500 companies are using profiles, wikis & blogs, bookmarks and other tools to change the way they do business. One of the more interesting things is how varied the use cases are--everyting from outbound customer service to internal project work and strategy sessions. As a result, the demand for social networking tools is coming from everywhere and anywhere within an organization--not just IT, but HR, LOBs, and the executive suite. That can pose a challenge the vendor sales teams, which may not know who to approach with their technology, but it also delivers opportunity. Creative thinking and business knowledge can do more than get you in the door--it can get you the deal.

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A UBM Tech Radio episode on the changing economics of Flash storage used in data tiering -- sponsored by Dell.
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.